In the post-Covid and post-war periods, Armenia as a top tourist destination is full of challenges.
With the daily development of tourism, the factor of fully mastering digital marketing is increasing.
Based on the situation, the Syunik-Development NGO within the framework of the Improvement of Income Possibilities in Rural Areas of Armenia project organized three-month digital marketing courses.
The project targets 13 young people from the Vayots Dzor Province who are interested in marketing tools, have some theoretical knowledge, desire to acquire a new profession, and have level 3 English skills.
The three-month course includes the following topics:
- The essence and functions of digital marketing
- Influencer marketing, PR
- Email Marketing
- SEO, SMM
- Meta ADS- Facebook, Instagram
- Digital Advertiser, Google Ads, Reddit Ads, Twitter Ads
- Landing Pages & Websites – WordPress, Shopify, WooCommerce
- Freelance, First Clients, and Partners.
Young people have an opportunity to participate in courses both online and offline.
The courses are conducted by Artur Asatryan, ADS Coordinator at TCF Armenia.
During the courses, other employees of TCF company also share their experiences.
It should be noted that the project is implemented by the Syunik-Development NGO with the support of the NGO’s partner German Bread for the World organization.